TCFF: She Runs The World

Synopsis: “She Runs the World” is the electrifying story of Allyson Felix, the most decorated Olympic track and field athlete in history, who risked everything to fight for what she knew was right. At the height of her career, Allyson entered routine contract negotiations with her long time sponsor, Nike. In the middle of the negotiation, Allyson and her husband learned she was pregnant, a moment of joy overshadowed by the fear that Nike would further penalize her. Allyson’s worst fears were realized; and a public fight for maternal protections in sports ensued. Although Nike eventually offered her maternal protections, Allyson refused to settle – insisting that maternal protections be guaranteed for all female athletes. When Nike wouldn't agree, Allyson walked away from the security of her contract and forced a billion dollar industry to reckon with its treatment of women athletes. She then launched her own sneaker brand – the first designed specifically for a woman's foot – and went on to unprecedented Olympic glory, running in her own shoes. This longitudinal film, featuring never-before-seen archival footage gathered over the course of 35 years, delves deep into Allyson’s career and personal story, her family, her drive, her grace, her joy and her beliefs. “She Runs the World” is a testament to how each of us can make a difference by being true to our own values.