JUNE 30 MARKS THE OPENING OF BISTROPLEX℠ AT SOUTHRIDGE MALL IN GREENDALE, WIS.
Marcus Theatres® Introduces a New Concept – The Restaurant that Serves Movies
Milwaukee, June 20, 2017…Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), will open BistroPlex℠ to the public at 9 a.m. on Friday, June 30. With a food first approach, this new concept features eight in-theatre dining auditoriums at 5210 S 76th Street in Greendale, Wisconsin (adjacent to Southridge Mall), plus a separate, full-service bar and lounge area.
“For those that like a little drama, comedy or suspense with their meal, BistroPlex is sure to deliver,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “BistroPlex provides culinary creations with a local flair, including gourmet smash burgers with entertaining names such as the Greek Goddess, Hollywood Heat and The Italian Job. There’s also a complete menu of cocktails, pizza, sandwiches, entrees, salads, appetizers and desserts – all of which are delivered to guests by our friendly in-auditorium wait staff. At this new venue, guests will go for the food and stay for the movie.”
Each auditorium features comfortable DreamLounger℠ recliners that have a side table to maximize the dining experience. The recliners can be adjusted with a push of a button allowing guests to go from seated upright while eating, to relaxing at a full recline during the movie. In addition, two of the eight auditoriums offer Marcus Theatres’ SuperScreen DLX® experience, complete with heated DreamLounger seating, oversized screens, and Dolby® Atmos® multidimensional sound with speakers along the front, back, sides and ceiling of the room.
“BistroPlex is a unique dining and entertainment concept for shoppers to experience, and we are thrilled that this first-to-market theatre is coming to Southridge Mall,” said Mary Mokwa, general manager of Southridge Mall. “We look forward to working with Marcus Theatres to create a great shopping, dining and entertainment experience for visitors from throughout the Milwaukee area.”
BistroPlex is designed to create a new offering in Greendale and the surrounding community. At BistroPlex, the emphasis is on creating a dining and entertainment experience throughout the entire building. Every auditorium will have in-theatre dining versus select auditoriums offering this experience. In addition, even popular movie theatre snacks such as popcorn, candy and soda will be available through the wait staff, versus a traditional concession stand for that special touch.
The culinary experience at BistroPlex continues in a separate bar and lounge area, where guests can mingle and dine on appetizers, entrees, desserts, cocktails and more. Plus, there are all-day breakfast items, some sandwich and salad standouts and a strong local connection with the food and beverage featured on the menu. With a separate entrance, patrons are not required to purchase a movie ticket to enter and enjoy this portion of BistroPlex.
BistroPlex also provides a customizable group entertainment and meeting option for birthday parties, group showings, in-auditorium business meetings, team building and other events. Marcus Theatres’ events team works directly with groups or businesses to plan a completely customized experience complete with a personalized food and beverage menu tailored to the group’s interests or event theme.
BistroPlex will be open to the public daily. For more information about BistroPlex and for showtimes, visit: www.MarcusTheatres.com.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 895 screens at 69 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 17 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at www.marcuscorp.com.
About Southridge Mall
Southridge Mall is Wisconsin's largest regional shopping destination with five major department stores, including Macy’s, Boston Store, JCPenney, Kohl’s and Sears. This family- friendly center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as Aeropostale, Bath & Body Works, Chico’s, Disney Store, Express, Francesca’s, H&M, Old Navy, PINK, Shoe Dept. Encore, Toys R’ Us, Victoria’s Secret, and more. In addition, shoppers enjoy delicious eateries like the Explorium Brewpub, Buca di Beppo, and a contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 South 76th Street in Greendale, Wisconsin, between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at 414-421-5600 or visit southridgeshoppingmall.com. Like us on Facebook at facebook.com/ShopSouthridgeMall and follow us on Twitter and Instagram @ShopSouthridge.
# # #